About Us

FairSource Botanicals designs and operates transparent, science-led sourcing systems for wild-harvested botanicals, delivering ingredients that can be trusted while supporting fair livelihoods and healthy ecosystems at the source.

FSB Team posing with frankincense harvester in the field
Our story

Who we are

Founded in 2019, FairSource emerged from years of socio-ecological research and fieldwork across Africa and the Middle East. That work revealed a consistent pattern: opaque, extractive supply chains that left producers underpaid, ecosystems under strain, and brands exposed to compliance, quality, and reputational risk.

FairSource was created to build a different model. One where origin and payments are verifiable, ecological conditions are monitored, and sourcing systems are designed to function reliably at commercial scale. Beginning with frankincense and myrrh, we are developing supply chains that set a higher benchmark for transparency, accountability, and regeneration across some of the world’s most complex wild botanicals.

WHAT WE BELIEVE

Sourcing and using botanicals can and should be beneficial for all of the plants and people involved.

Frankincense saplings in a wadi showing regeneration

Our mission

To transform wild botanical supply chains into transparent, regenerative systems that are guided by science, designed for scale, and built to benefit producers, brands, and ecosystems.

Our vision

Botanical sourcing that restores ecosystems, secures fair livelihoods, and delivers trusted, de-risked ingredients to global markets.

Frankincense resin in hands 
WHY WE EXIST

Because the status quo isn’t sustainable — commercially or ecologically.

Wild botanicals power products people love, but opaque trade keeps harvesters underpaid, ecosystems over-harvested, and brands exposed to compliance risks.

FairSource exists to prove another model is possible - one where origin and payments are verifiable, ecological health is monitored, and every actor in the chain benefits.

WHO WE ARE

Our team

Stephen Johnson
CEO
Sarah Hale
Director of Storytelling
Salah Agieb
Director of Sourcing & Impact, MENA Region
Stephen Johnson
CEO
Sarah Hale
Director of Storytelling
Salah Agieb
Director of Sourcing & Impact, MENA Region